In the world of environmental communication, what comes first, environmental awareness or environmental action? Most people would say that environmental awareness is the logical starting place for environmental action, but environmental communications expert Erik Eckl believes that environmental action is actually the more important goal. [More...]

If environmental messages are designed to change behavior, why do so many environmental communications have the opposite effect? This article contrasts environmental messages that seek to encourage with those that seek to educate and analyzes which approach is better. Two great video clips illustrate effective and ineffective environmental advertising.

A fresh environmental issue survey from CNN/Opinion Research finds that a majority of Americans believe that the economy should take precedence over the environment. It wasn’t by a huge number – a little more than half (51%) picked “economy” and slightly less than half (45%) picked “environment.” The margin of error was 3%. Pollsters love
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