All entries by this author

Effective Environmental Messages: Encouragement Versus Education

Sep 6th, 2010 | By Eric Eckl | Category: Environmental Management

If environmental messages are designed to change behavior, why do so many environmental communications have the opposite effect? This article contrasts environmental messages that seek to encourage with those that seek to educate and analyzes which approach is better. Two great video clips illustrate effective and ineffective environmental advertising.

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Environmental Issue Surveys: What Are They Telling Us?

Jul 27th, 2010 | By Eric Eckl | Category: Analysis, News and Notes

A fresh environmental issue survey from CNN/Opinion Research finds that a majority of Americans believe that the economy should take precedence over the environment. It wasn’t by a huge number – a little more than half (51%) picked “economy” and slightly less than half (45%) picked “environment.” The margin of error was 3%. Pollsters love [...]

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